Metamarkets, a leading provider of interactive analytics for programmatic marketing, developed a user achievement system within their SaaS platform. To visualize the various tasks and achievements that could be completed by users, we created a set of badge graphics to highlight achievements like new product development, data integration, media planning, CRM, quantities of actions completed, platform feature expertise, and certifications.

As a real-world counterpart to these virtual badges, we also designed a Power User sticker for users to proudly display on their laptops.