A tried and true approach to rebranding a professional sports franchise is to do it slowly. Very rarely will you ever see the launch of a massive rebrand, completely new logo unveiled, or drastically altered colors. Pro sports teams and their fans are purveyors of heritage. Fans want to see... read more →
Jun
26
Mar
01
If, hypothetically, your only exposure to elite-level skiing and snowboarding competition was the recent Winter Olympics in Pyeongchang, South Korea, your resulting perception of the sports might be slightly off. The Olympics, after all, aren't exactly a realistic depiction of pretty much anything. For two weeks every 2 years, the... read more →
Oct
14
The legal marijuana business is being called the fastest growing industry in the U.S. According to the Huffington Post, "marijuana could become larger than the organic food industry." The potential for growth as a mainstream consumer product is unprecedented. Marijuana already has a substantial following and eager customer base. It just... read more →
Jul
11
Recently I was asked during a video chat if I felt that my company website was an important part of the Ember promotional strategy, and where it fits in with our social media strategy. My answer was a sort of shoot-from-the-hip response but an honest one and also something that made... read more →
Jul
07
The popularity of live streaming apps like Periscope and Meerkat is fairly recent, and although live streaming has been around far longer than either of those two products, only this year has it become a viable mainstream option for social media strategies. But is it right for you and your... read more →