News - Ember Studio

Oct 01

Why Every Business Needs Formal Brand Guidelines

Brand guidelines are an easy component of your visual identity system to overlook. You already spent money on your logo, website, maybe some business cards, an ad layout, and a few other items. Why invest in a piece of the brand that your customers will probably never see? The truth... read more →

October 1, 2024
Mike McDonald
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Aug 22

5 Essential Tips for Marketing a New Product: From Branding to Buzz

Launching a new product is a journey, one that requires careful planning to map out those crucial early steps in the process that will give your product the best chance at success. Making sure the product stands out in the crowded marketplace requires a well-thought-out strategy. A successful product launch... read more →

August 22, 2024
Mike McDonald
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Nov 28

Case Study – New York Rangers Logo Redesign Concept

Team logos are one of the most beloved parts of any professional sports organization's brand. Some sports logo designs span decades and are woven into the lore and nostalgia of the team's history, along with being firmly planted in the hearts and minds of the fans. They're a coat of... read more →

November 28, 2023
Mike McDonald
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Apr 02

Five things to avoid when getting a new logo design

Hiring a designer or an agency to create a new logo for your business can be a fun process, but it can also turn unexpectedly complicated. From initial design concepts through revisions and finalization, taking into account the opinions and feedback of possibly several stakeholders, as well as making sure... read more →

April 2, 2023
Mike McDonald
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Jun 26

Case Study – NJ Devils Brand Update Concept

A tried and true approach to rebranding a professional sports franchise is to do it slowly. Very rarely will you ever see the launch of a massive rebrand, completely new logo unveiled, or drastically altered colors. Pro sports teams and their fans are purveyors of heritage. Fans want to see... read more →

June 26, 2019
Mike McDonald
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Mar 01

The conflicting identities of the snow sports industry

If, hypothetically, your only exposure to elite-level skiing and snowboarding competition was the recent Winter Olympics in Pyeongchang, South Korea, your resulting perception of the sports might be slightly off. The Olympics, after all, aren't exactly a realistic depiction of pretty much anything. For two weeks every 2 years, the... read more →

March 1, 2018
Mike McDonald
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Oct 14

Rebranding weed – Evolving the cannabis brand

The legal marijuana business is being called the fastest growing industry in the U.S. According to the Huffington Post, "marijuana could become larger than the organic food industry." The potential for growth as a mainstream consumer product is unprecedented. Marijuana already has a substantial following and eager customer base. It has... read more →

October 14, 2016
Mike McDonald
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Jul 11

Your website is less useful than ever, and that’s ok

Recently I was asked during a video chat if I felt that my company website was an important part of the Ember promotional strategy, and where it fits in with our social media strategy. My answer was a sort of shoot-from-the-hip response but an honest one and also something that made... read more →

July 11, 2015
Mike McDonald
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Jul 07

Should live streaming be a part of your social strategy?

The popularity of live streaming apps like Periscope and Meerkat is fairly recent, and although live streaming has been around far longer than either of those two products, only this year has it become a viable mainstream option for social media strategies. But is it right for you and your... read more →

July 7, 2015
Mike McDonald
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