A tried and true approach to rebranding a professional sports franchise is to do it slowly. Very rarely will you ever see the launch of a massive rebrand, completely new... read more →
If, hypothetically, your only exposure to elite-level skiing and snowboarding competition was the recent Winter Olympics in Pyeongchang, South Korea, your resulting perception of the sports might be slightly off.... read more →
The legal marijuana business is being called the fastest growing industry in the U.S. According to the Huffington Post, "marijuana could become larger than the organic food industry." The potential for... read more →
Recently I was asked during a video chat if I felt that my company website was an important part of the Ember promotional strategy, and where it fits in with our... read more →
The popularity of live streaming apps like Periscope and Meerkat is fairly recent, and although live streaming has been around far longer than either of those two products, only this... read more →