“Almost as far back as I can remember, campfires were a regular thing in my life. I’ve spent countless nights in the woods, growing up on camping and now continuing that tradition with my own kids. Sitting around a campfire you inevitably find yourself melting into that hypnotic state of staring at the glowing embers and being entranced by the heat and light.
Fire is ancient, it is something spiritual and cleansing.
Deep in those campfire pits, the glowing embers are a store of quiet energy. Sometimes hidden and unassuming, seemingly gone when the fire dies down and the embers are obscured by ash. But still holding energy hours after the flames have faded, and still able to spark a new fire with just a little bit of encouragement. A stir of the coals, some new kindling thrown in, and a fire is reborn.
Ember had a spiritual beginning for me. The studio represents the same untapped energy from those campfires, and a desire to connect that with my belief in the power of creative visual expression to reach people. I wanted to grab on to that raw, powerful potential that all brands have, including the brands we work on and the people who build those brands with us, and add my own creative fire to help them grow.”
– Mike McDonald
Ember creates branding design systems and visuals that tell the story of what your company is all about. We get to the core of your culture and translate it into a visual language that resonates with your customers and represents what matters most for the future growth of your business.
We’re brand storytellers, and can help you write your brand’s next chapter.
Ember specializes in branding systems, visual identity development, and corporate graphics. This includes logo design, brand guideline documents, style guides, identity systems, advertising, product graphics, video, motion graphics, apparel graphics, and marketing materials.
About Mike McDonald
Mike is a branding designer, art director, and graphic artist with over 18 years of experience creating visual brand systems for businesses of all sizes and in various industries. He has won design awards for branding, logo design and apparel graphics, and been published in Logo Lounge 10 and American Design Awards.
Mike lives in New Jersey with his wife and kids, goes camping with his family, and creates abstract paintings in his spare time (follow Mike’s art at @mikemcdonaldart).