After 8 years in business, martial arts equipment company Fight Pro wanted to rebrand with a focus on the wildly popular Mixed Martial Arts (MMA) segment of the market. The major challenge of the project was to develop a visual system that had a clean modern look as its base, but with the ability to expand into high-impact designs that would stand out in the crowd of other highly detailed graphics and gear designs.

The result is a cohesive branding system that cohesively extends the visual style of the new logo to the various products and apparel that Fight Pro offers their customers. The Fight Pro branding system starts with a contemporary logo and extends to more detailed and complex graphics, secondary design elements, and various other images that push the boundaries of the system while retaining a core brand style.