We know that it’s not enough to simply show up to the social media party. Success in social media is found, in part, through conversations. You engage in conversations with your customers, clients, and prospects, to allow them to get to know you and your product/service better and be more likely to purchase that product or service thanks to the social conversation they participated in.
These conversations don’t always result in a sale or a signed contract. And in some cases, the intended conversation can turn into an angry mod scene very quickly.