ember studio

There are more than a few ways that social media marketing can go wrong for a company. Nikon found that out last year when they proclaimed on Facebook that a photographer is only as good as the equipment he/she uses. Something that professional photographers who spent years learning the craft and refining their skills obviously took issue with.

Today it’s McDonald’s that is feeling the burn of a social media effort that took a wrong turn. And although in this case there was really nothing wrong with the Twitter marketing effort they chose, this case should serve as an example of how efforts to change the image of a controversial product through social channels can spin out of control quickly.

McDonald’s launched a promotional Twitter hashtag campaign to promote their efforts to guarantee fresh produce in their products. They launched …