Working on something inspired by this week’s release of the movie adaptation of one of my favorite books, World War Z.
A community of stock photographers and illustrators recently brought up the idea that for artists selling their work directly to customers, maybe the Royalty-Free license was no longer appropriate. After all, many artists today have been trying to distance themselves from the mega-companies selling stock images by offering customers a way to easily license images for use at affordable prices and helping the artist keep 100% of the money from the sale. So in the effort to distinguish themselves in a crowded market, does it makes sense to kill off the RF license and related terminology in favor of more progressive licensing names and terms?
Wrapped up a logo design project recently, complete with new letterhead, business/appointment cards, and 1-inch buttons. Part of the logo was repurposed into a page footer mark with the tagline “Behind the Smile”.
We know that it’s not enough to simply show up to the social media party. Success in social media is found, in part, through conversations. You engage in conversations with your customers, clients, and prospects, to allow them to get to know you and your product/service better and be more likely to purchase that product or service thanks to the social conversation they participated in.
These conversations don’t always result in a sale or a signed contract. And in some cases, the intended conversation can turn into an angry mod scene very quickly.